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Vision, Mission & Values


“To Be the Leading Finance Company with Integrated Services”


Showing the excellency in performance, quality and human resources’ competency to extend the best services to the customers.

Integrated Services

Related to finance products and the existence of BRIF who is always integrating and synergizing with BRI as the holding company who has network (unit & information system) widespread all over Indonesia.



  • Building long term partnership with the customers by providing variety of products and integrated services in conformity with the needs of the customers.
  • Extending the best financing solutions by focusing on quick, appropriate, and reliable consumer financing.
  • Creating work culture and ethics prioritizing to the customers’ satisfaction by implementing effective risk management and Good Corporate Governance practices.
  • Extending economic value to all the stakeholders (shareholders, community, customers and employee).
  • Enhancing human resources’ competencies being professional, integrity and high competitiveness.



  • Synergy
  • All the levels cooperates to harmonize their steps, expertises, and experiences to support integrated financial services within BRI group.
  • Respect
  • Honor and appreciation to the customers, superiors, colleagues, business partners, shareholders, and all related parties.
  • Integrity
  • Consistency and firmly in manners, actions, values and principles that hold high respect to the honesty, and has strong character.
  • Focus
  • Focusing its business activity on quick, appropriate, and reliable consumer financing.
  • Optimist
  • Always confident for hope and the better future.
  • Commitment
  • Being bound of all levels of BRIF to extend the best services for the customers’ satisfaction.



“ Leading Financial Services ”

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